Post-Race Fundraising: How to Continue Fundraising After Your Race

 

Completing a fundraising challenge, such as a marathon or ultramarathon, is a huge achievement, but your fundraising journey doesn’t have to end at the finish line. Many people see a surge in donations/post-race fundraising after events as people are inspired by their success.

At Humanity Direct, we encourage fundraisers to make the most of this momentum to maximise their impact and raise as much as possible for children needing life-changing surgery.

Why Fundraising Doesn’t Stop at the Finish Line

Many supporters wait to see if you actually complete your challenge before donating. Others may feel more compelled to give once they see the effort and dedication you’ve shown. Sharing your achievement gives people a final chance to contribute to a cause they care about.

How to Continue with Post-Race Fundraising After Your Event

1. Share Your Achievement

Tell your story. Post photos, videos, and reflections about your experience. Share how challenging, rewarding, or emotional the event was. Be authentic, people connect with real stories.

2. Update Your Fundraising Page

Keep your fundraising page active and update it with:

• Your post-race results
• Highlights from the day
• How close you are to your fundraising target
• A heartfelt thank you message with a final call for donations

3. Send Personal Thank Yous (and Reminders)

Send personalised thank you messages to those who have already donated. You can also gently remind friends, family, and colleagues who intended to give but haven’t yet.

Example:
“I did it! 50km in the legs, lots of blisters, but worth every step. There’s still time to donate if you’d like to support myself and Humanity Direct helping to fund vital surgery for children in need. Every donation makes a difference!”

4. Use Social Proof

Share screenshots or quotes from supporters who’ve donated post-event. This encourages others to do the same.

5. Consider a “Victory Challenge”

Some fundraisers extend their efforts with a small follow-up challenge (e.g. a fun run in fancy dress or a family walk) to keep engagement high and boost donations.

6. Highlight the Impact

Show exactly how the money raised will be used. Remind people of the real-world impact of their donations—such as funding surgery for a specific child or supporting a community healthcare project.

Humanity Direct Can Support You

We can help your post-race fundraising by providing:

• Updates on how your fundraising is making a difference
• Impact stories and case studies to share with your network
• Official materials to thank your donors and encourage more support

Keep the Momentum Going with Post-Race Fundraising

Fundraising doesn’t stop when you cross the finish line. With a little extra effort, you can turn your post-race buzz into meaningful, life-changing support for those who need it most.

For more tips and resources, visit our fundraising guide.