Corporate Match: How to Get Employer Sponsorships

Many companies offer schemes to match the charitable donations or fundraising efforts of their employees. This is often called corporate matching or employer sponsorship. If you’re fundraising for Humanity Direct, a corporate match can significantly boost your total amount raised, sometimes doubling or even tripling your donations.

What is Corporate Matching?

Corporate matching is when an employer pledges to match the donations an employee makes to a registered charity. Some companies also match funds raised through sponsored events, such as marathons, ultramarathons, or personal challenges.

For example, if you raise £500 for Humanity Direct, your employer may contribute an additional £500, effectively doubling the impact of your fundraising.

Why Do Companies Offer Matching?

Corporate matching is part of many companies’ Corporate Social Responsibility (CSR) programmes. It allows businesses to support causes their employees care about, enhance their community engagement, and demonstrate their commitment to social good. It’s also a way for companies to boost employee morale and foster a positive workplace culture.

How to Get Employer Sponsorship or Matching

1. Check Your Company’s Policy
   Start by finding out if your employer offers a corporate match programme. This information is often available on your company’s intranet or through the HR or CSR department.
2. Prepare Your Case
   Gather information about Humanity Direct, the event or challenge you’re participating in, and how the funds will be used. Be ready to explain why you’re supporting this cause and why it matters.
3. Submit a Request
   Follow your employer’s process to apply for matching. This might involve completing a form, providing your fundraising page link, and submitting proof of your donation or fundraising efforts. Some companies may have an online application portal for these requests.
4. Provide Charity Details
   You may be asked for Humanity Direct’s registered charity number and contact details. We’re happy to supply any official documentation your employer requires.
5. Confirm and Acknowledge
   Once approved, ensure your employer completes the donation process. Afterwards, be sure to thank them and let them know the impact their support will have on the children and families you’re fundraising for.

How Humanity Direct Can Support You

If you’re seeking employer sponsorship or a corporate match, Humanity Direct can provide:

• Proof of charitable status
• Information about our work and the specific project you’re supporting
• Letters of support or formal confirmation of your fundraising activity

Multiply Your Impact

Employer matching is one of the simplest and most effective ways to increase the impact of your fundraising. By taking advantage of these programmes, you can help fund more life-changing surgeries for children who otherwise couldn’t afford treatment.

To learn more about fundraising for Humanity Direct, visit our fundraising guide.